Weaving the Wings of Design Ingenuity
Immerse in our design process as we craft an identity that seamlessly blends powerful visuals, nature-bound and zen aesthetics, and our unique brand story. This is the making of Wingweave.
Colour Psychology: Vibrance Meets Tranquility
We believe that colours are more than just a visual element. They tell a story, evoke emotions, and bring meaning to our brand. That's why we've chosen a colour palette that reflects the essence of who we are and what we stand for.
With a balance between vibrance and tranquility, we chose colours that worked perfectly with our vision for a high-performance, zen aesthetic. It's also representative of the dragonfly's spirit, which is known for being adaptable, enduring, and vibrant.
(#FC9E4F) A warm orange that embodies our warmth and approachability.
(#B7245C) A vibrant shade of pink that represents our passion and creativity.
(#7C3238) A deep, bold red that represents our determination and commitment to excellence.
(#1A1F16) A deep, dark shade of black that adds contrast and sophistication.
(#FBFFFE) A clean, fresh white that signifies clarity and simplicity.
An Enduring Tapestry across Enchanting Landscapes
Our illustrations are a key part of our brand identity, capturing the spirit of our story and bringing it to life through vivid, textured landscapes and the enduring dragonfly. From the rugged mountains to the rolling waves of the ocean, each element is carefully chosen to evoke a sense of wonder and awe in our audience, while highlighting the dragonfly's qualities of resilience and adaptability.
We've used these illustrations to create a sense of depth and movement, which represents our commitment to creating enduring designs that stand the test of time.
Typeface Pairing: Designing for Adaptability
Mulish (Headers): With its clean, geometric shapes and strong, bold lines, Mulish perfectly captures the modern, minimalist aesthetic of our brand. Its versatility and legibility make it a great choice for all our design needs.
Rubik (Paragraphs): Rubik's soft, rounded edges and friendly, approachable letterforms perfectly complement Mulish, adding a touch of warmth and personality to our brand. Its excellent legibility and readability make it a great choice for longer text blocks and body copy.
The Wingweave Logo: Where Bold Meets Zen in Flight
Our vision for Wingweave is a delicate balance between strength and serenity, reflected in every aspect of our branding. Our logo features the Rubik typeface in all lowercase, with a weighted contrast between "wing" (Rubik Bold) and "weave" (Rubik Light). This choice is not without meaning: it represents the powerful and bold wings that our brand takes flight on, as well as the nimbleness and versatility that weave our stories together. We write "wingweave" as a unified word, symbolising the harmonious process that went into creating our logo. Kerning adjustments were made to create a tighter, seamless look.
At the centre of our brand story is the dragonfly, which takes illustrative shape in the "V" of wingweave. The dragonfly's side view is depicted with flat, coloured wings in Sunburst Orange and Wineberry, providing striking contrast to the logo's Midnight Black body.
Our unique blend of nature-inspired design and powerful visuals comes to life in our carefully crafted and lovingly designed logo. It serves as a symbol of our brand's values, which we strive to embody in everything we do.
Achieving Peak Performance with Zen-Inspired Design
At Wingweave, we don't believe in sacrificing performance for design. That's why we've ensured that our website is not only visually stunning, but also top-performing and accessible. With a Lighthouse Performance and Structure Score that's above industry standards, we've made sure that every detail is optimized for speed and efficiency. Additionally, we've designed our website with accessibility in mind (WCAG 2.0), making it easy for all users to access and navigate.
Performance Score is measured using Lighthouse 9.6.4 via GTMetrix
Structure Score represents how well a page is built for performance, measured via GTMetrix
Compliant with 'Web Content Accessibility Guidelines (WCAG) 2.0'