The Wingweave Company Logo

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The Wingweave Company Logo

Weaving the Wings of Design Ingenuity

Immerse in our design process as we craft an identity that seamlessly blends powerful visuals, nature-bound and zen aesthetics, and our unique brand story. This is the making of Wingweave.

A nighttime landscape illustration featuring textured mountains in muted, calming shades of orange and pink. The moon, depicted in a rich blue hue, provides a soft illumination to the mountainous terrain.
A nighttime landscape illustration featuring textured mountains in muted, calming shades of orange and pink. The moon, depicted in a rich blue hue, provides a soft illumination to the mountainous terrain.
A nighttime landscape illustration featuring textured mountains in muted, calming shades of orange and pink. The moon, depicted in a rich blue hue, provides a soft illumination to the mountainous terrain.

Colour Psychology: Vibrance Meets Tranquility

We believe that colours are more than just a visual element. They tell a story, evoke emotions, and bring meaning to our brand. That's why we've chosen a colour palette that reflects the essence of who we are and what we stand for.

With a balance between vibrance and tranquility, we chose colours that worked perfectly with our vision for a high-performance, zen aesthetic. It's also representative of the dragonfly's spirit, which is known for being adaptable, enduring, and vibrant.

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Sunburst Orange

(#FC9E4F) A warm orange that embodies our warmth and approachability.

Hue Range:

WCAG 2.0

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Cherry Red

(#B7245C) A vibrant shade of pink that represents our passion and creativity.

Hue Range:

WCAG 2.0

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Wineberry

(#7C3238) A deep, bold red that represents our determination and commitment to excellence.

Hue Range:

WCAG 2.0

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Midnight Black

(#1A1F16) A deep, dark shade of black that adds contrast and sophistication.

Hue Range:

WCAG 2.0

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Winter White

(#FBFFFE) A clean, fresh white that signifies clarity and simplicity.

WCAG 2.0

An Enduring Tapestry across Enchanting Landscapes

Our illustrations are a key part of our brand identity, capturing the spirit of our story and bringing it to life through vivid, textured landscapes and the enduring dragonfly. From the rugged mountains to the rolling waves of the ocean, each element is carefully chosen to evoke a sense of wonder and awe in our audience, while highlighting the dragonfly's qualities of resilience and adaptability.

We've used these illustrations to create a sense of depth and movement, which represents our commitment to creating enduring designs that stand the test of time.

  • A circular illustration of an island landscape viewed from the sea. The textured cerulean sea has a rising and descending wave, with the vibrant sun in a shade of orange. The island is dark with a black-green silhouette of the edge, long grasses, and palm trees with touches of green. Soft clouds hover near the sun. A dragonfly with wings in rich orange and wineberry soars across the ocean.
    he illustration features an ocean with deep, rich shades of blue and textured waves that appear to be layered on top of each other. The sun is depicted in the sky, made smaller to create a sense of depth in the image. There are also soft clouds near the sun. In the foreground, wind currents are depicted blowing across the scene, adding an element of resistance. Against this backdrop, a dragonfly is seen flying with its black body and vibrant orange wings, battling against the wind currents.
    A serene nighttime landscape is depicted in this illustration. The textured mountains in muted shades of orange are illuminated by a blue moon in the sky. A river flows from the base of the mountains, adding depth to the illustration. A stunning dragonfly steals the show, with its body in a delicate pink hue, and its wings featuring vibrant shades of pink.
    A landscape illustration featuring textured mountains in shades of dark green, cerulean, and soft orange. The sun is illustrated in a deep, rich red color, and there are soft clouds in the sky. A dragonfly is shown flying across the landscape, with a dark body and vibrant orange wings.
  • A circular illustration of an island landscape viewed from the sea. The textured cerulean sea has a rising and descending wave, with the vibrant sun in a shade of orange. The island is dark with a black-green silhouette of the edge, long grasses, and palm trees with touches of green. Soft clouds hover near the sun. A dragonfly with wings in rich orange and wineberry soars across the ocean.
    he illustration features an ocean with deep, rich shades of blue and textured waves that appear to be layered on top of each other. The sun is depicted in the sky, made smaller to create a sense of depth in the image. There are also soft clouds near the sun. In the foreground, wind currents are depicted blowing across the scene, adding an element of resistance. Against this backdrop, a dragonfly is seen flying with its black body and vibrant orange wings, battling against the wind currents.
    A serene nighttime landscape is depicted in this illustration. The textured mountains in muted shades of orange are illuminated by a blue moon in the sky. A river flows from the base of the mountains, adding depth to the illustration. A stunning dragonfly steals the show, with its body in a delicate pink hue, and its wings featuring vibrant shades of pink.
    A landscape illustration featuring textured mountains in shades of dark green, cerulean, and soft orange. The sun is illustrated in a deep, rich red color, and there are soft clouds in the sky. A dragonfly is shown flying across the landscape, with a dark body and vibrant orange wings.

Typeface Pairing: Designing for Adaptability

Mulish (Headers): With its clean, geometric shapes and strong, bold lines, Mulish perfectly captures the modern, minimalist aesthetic of our brand. Its versatility and legibility make it a great choice for all our design needs.

Rubik (Paragraphs): Rubik's soft, rounded edges and friendly, approachable letterforms perfectly complement Mulish, adding a touch of warmth and personality to our brand. Its excellent legibility and readability make it a great choice for longer text blocks and body copy.

Today I saw the dragonfly;

Come from the wells where he did lie.
An inner impulse rent the veil
Of his old husk: from head to tail
Came out clear plates of sapphire mail.
He dried his wings: like gauze they grew;
Thro’ crofts and pastures wet with dew
A living flash of light he flew.

By Alfred, Lord Tennyson

Today I saw the dragonfly;

Come from the wells where he did lie.
An inner impulse rent the veil
Of his old husk: from head to tail
Came out clear plates of sapphire mail.
He dried his wings:
like gauze they grew;
Thro’ crofts and pastures wet with dew
A living flash of light he flew.

By Alfred, Lord Tennyson

Living flash of light

The dragonfly's spirit of adaptability and endurance is mirrored in the tireless movement of its wings, as it gracefully navigates the landscapes it encounters. In Tennyson's poem, the "living" flash of light the dragonfly trails behind feels vibrant and alive, representing the energy and hope that propels it forward.

Headline/Display

Mulish, Black

Body/Copy

Rubik, Regular

Headline/Display

Mulish, Black

Body/Copy

Rubik, Regular

The Wingweave Logo: Where Bold Meets Zen in Flight

Our vision for Wingweave is a delicate balance between strength and serenity, reflected in every aspect of our branding. Our logo features the Rubik typeface in all lowercase, with a weighted contrast between "wing" (Rubik Bold) and "weave" (Rubik Light). This choice is not without meaning: it represents the powerful and bold wings that our brand takes flight on, as well as the nimbleness and versatility that weave our stories together. We write "wingweave" as a unified word, symbolising the harmonious process that went into creating our logo. Kerning adjustments were made to create a tighter, seamless look.

At the centre of our brand story is the dragonfly, which takes illustrative shape in the "V" of wingweave. The dragonfly's side view is depicted with flat, coloured wings in Sunburst Orange and Wineberry, providing striking contrast to the logo's Midnight Black body.

Our unique blend of nature-inspired design and powerful visuals comes to life in our carefully crafted and lovingly designed logo. It serves as a symbol of our brand's values, which we strive to embody in everything we do.

The illustration depicts a mountain range with a wingweave logo on the left, positioned slightly above the descending mountains. The range is textured and coloured in shades of cerulean, with darker shades on the left and lighter shades on the right, where the sun is positioned. A smaller mountain range is silhouetted in front of the cerulean mountains.
The illustration depicts a mountain range with a wingweave logo on the left, positioned slightly above the descending mountains. The range is textured and coloured in shades of cerulean, with darker shades on the left and lighter shades on the right, where the sun is positioned. A smaller mountain range is silhouetted in front of the cerulean mountains.

Achieving Peak Performance with Zen-Inspired Design

At Wingweave, we don't believe in sacrificing performance for design. That's why we've ensured that our website is not only visually stunning, but also top-performing and accessible. With a Lighthouse Performance and Structure Score that's above industry standards, we've made sure that every detail is optimized for speed and efficiency. Additionally, we've designed our website with accessibility in mind (WCAG 2.0), making it easy for all users to access and navigate.

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Performance Score

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Performance Score

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Performance Score

100

Structure Score

100

Structure Score

100

Structure Score

WCAG 2.0

WCAG 2.0

WCAG 2.0

  • Performance Score is measured using Lighthouse 9.6.4 via GTMetrix

  • Structure Score represents how well a page is built for performance, measured via GTMetrix

  • Compliant with 'Web Content Accessibility Guidelines (WCAG) 2.0'

Let's take our first step to finding your wings

Drop us a line today!

Copyright Wingweave. All rights reserved 2023.

Copyright Wingweave. All rights reserved 2023.